7. Advertisement Writing
1. Classified Advertisements (वर्गीकृत विज्ञापन) ।
वस्तुओं की बिक्री एवं सेवाओं को प्रदान करने के उद्देश्य से ये विज्ञापन Individuals के द्वारा ही दिए जाते हैं। ये संक्षिप्त तथा वर्णनात्मक होते हैं और Notice की तरह ही होते हैं। चूँकि ये विषयवस्तु के आधार पर ग्रुप में रखे जाते हैं, इसलिए इन्हें Classified Ads कहते हैं।
2. Display Advertisement
सामान्यतः ये विज्ञापन विनिर्मातों द्वारा अपने सामान/वस्तुओं की बिक्री को बढ़ावा देने के लिए तैयार किए जाते हैं। ये तीन प्रकार के होते हैं
(a) Local स्थानीय (थोक)
(b) Retail (खुदरा/फुटकर)
(c) National advertisements (राष्ट्रीय विज्ञापन)।
Advertisements लिखते समय ध्यान देने योग्य तथ्य :
1. विज्ञापन लिखते समय उससे संबंधित विषय-वस्तु हमारे मस्तिष्क पटल पर संक्षेप में सुस्पष्ट होनी चाहिए।
2. वाक्यांश, विराम चिह्नों आदि का प्रयोग सटीक रूप से हो ।
3. यदि आप अपना नाम, पता आदि गुप्त रखना चाहें तो Post Box No. का प्रयोग करें परन्तु इसके लिए अतिरिक्त शुल्क देना होता है।
4. इच्छुक व्यक्ति आपसे आसानी से सम्पर्क स्थापित कर सकें इसलिए अपना पता, टेलीफोन नं., ई-मेल आदि स्पष्ट लिखें ।
5. विज्ञापन में connectors, verbs, articles आदि का प्रयोग कम से कम ही करें। और यदि इनके बिना हमारा संदेश स्पष्ट हो जाता है तो इन्हें कदापि प्रयोग न करें।
6. विज्ञापन के सही प्रकाशन के लिए इसे अच्छे लेख में ही लिखें।
7. विज्ञापन को लिखते समय बहुत ही सरल, स्पष्ट व संक्षिप्त भाषा का प्रयोग करें।
8. विज्ञापन लिखने के पश्चात् एक बार इसे पुनः पढ़ना चाहिए।
विज्ञापनों में Matrimonials, Educational, Accommodation, Sale or Purchase of vehicles, property etc., Lost & Found, Tours & Travels, Job-Vacancies, Change of Name, Beauty/Fitness आदि से संबंधित विषय चुने जाते हैं।
Bride Wantedigroom Wanted
एक Matrimonial advertisement बनाने के लिए निम्नलिखित तथ्यों का ज्ञान आवश्यक है –
(1) Heading-Suitable Match/Alliance.
(2) For whom (किसके लिए) – A boy or a girl.
(3) Qualification & Achievements to be shown (योग्यता एवं उपलब्धियाँ जो दर्शायी जानी हैं)
- Physical (शारीरिक)
- Educational (शैक्षिक)
- Financial (आर्थिक)
- Habits/Hobbies (आदतें/अभिरुचियाँ)
- Social status (सामाजिक स्तर)
(4) From whom – A boy or a girl wants, desired qualification to see in his/her life partner.
(वांछित योग्यताएँ, जिन्हें आप अपने जीवन-साथी में देखना चाहते हैं।)
Achievements/qualifications में निम्नलिखित बातें हो सकती हैं –
(a) Physical – (i) age, (ii) height, (iii) complexion (रंग) etc.
(b) Financial-Source of income (आमदनी का स्रोत); annua/monthly income (वार्षिक/मासिक आय) ।
(iii) Hobbies-Likings/disikings if any (पसन्द/नापसन्द यदि कोई हो तो) ।
Alliance for Punjabi boy, fair, handsome, 34 yrs, 5’11” M. Com & Diploma in Business Management, income 30,000/- p.m. conducting coaching classes. Wanted a bride age between 24 to 29 yrs. Slim & tall having height minimum 5’3″ No dowry. Caste no bar. Send biodata with recent photo of the girl (must) returnable to Vijay Arora. Shanti Niketen behind MTNL office, Vashi, Mumbai-400703
Alliance invited for handsome convent educated fair Gupta boy 33 / 5’7″ having well settled business, very good income. Looking for tall, veg., good looking girl from a decent family. Caste no bar. Respond with biodata & photo (R) must to Box No. MUM 104538K Times of India, Mumbai – 400001 or email : firstname.lastname@example.org.
(b) Job Vacancy/Appointments
Required details :
(a) Name of profession
एक Job Vacancy advertisement बनाने के लिए निम्नलिखित तथ्यों का ज्ञान आवश्यक है –
(1) Heading – Required, Wanted, Needed; चाहिए/आवश्यकता है ।
(2) What – teacher; clerk etc. जिसके लिये रिक्तियाँ हों ।
(3) With what qualification (किन योग्यताओं के साथ)
Employee’s desired qualification (कर्मचारी की वांछित योग्यतायें), जैसे-
(f) sense of dedication (समर्पण की भावना) ।
(4) Employer’s Attraction (नियुक्तिकर्ता की तरफ से आकर्षक सुविधाएँ)-
(a) salary (वेतन),
(b) accommodation (आवास),
(c) medical facility (चिकित्सकीय सुविधा),
(d) job security (नौकरी की सुरक्षा)।
(5) (a) When – Time/Last date of sending application (कब तक प्रार्थना-पत्र कार्यालय पहुंचें) ।
(a) Where (to apply) (कहाँ भेजें) – contact address (पता), Phone No. (if any) (यदि हो तो) ।
Wanted: Two dedicated male teachers of Physics & Chemistry, P. G. in respective subjects with B.Ed, minimum 2 yrs. experience of teaching in a reputed school must, age less than 30, salary negotiable, free accommodation. Apply with photo-state copies of all the certificates within ten days of adv. at: Himanshu Public School, Kankroli, Ph. 1355561.
Imagine you are the Principal of Govt Higher Secondary School, Nandera. The lecturer who taught English has gone on a year long leave. You want to appoint a guest faculty member. He must be an M.A. in the desired subject with B.Ed. He must have 5 years’ experience of teaching. You can pay him 78000/- per month. Draft an advertisement for ‘walk-in-interview’ to be published in the local daily newspaper.
Situation Vacant ‘Walk-in-Interview’ on August 5, 20_ _ for a guest faculty lecturer (for one year) in English with M.A. (English), B.Ed. and minimum five years’ teaching experience. Pay 8000/- per month (fixed). Bring all the documents. Principal, Govt Higher
Secondary School, Nandera, Phone 120046.
You are an Electrical Engineer in need of a job in or around Jodhpur. Write an advertisement for publication in a local newspaper.
A first class B: E. Electrical Engineer from Jodhpur university seeks a job in or around Jodhpur. Experience 5 years in a leading factory. Salary negotiable. Please contact-Mohan Prakash, 68, Rajori Colony, Jodhpur. Mobile No. 12345678.
(c) Lost & Found
Required details :
Required Details :
एक Lost & Found advertisement बनाने के लिए निम्नलिखित तथ्यों का ज्ञान आवश्यक है –
(1) Heading – Lost/found (खोया/पाया)
(2) What – (lost/found) (क्या खोया/पाया)
(3) With what identification (clue) (पहचान चिह्न)
(4) Where – (was found/lost) (स्थान जहाँ पर पाया/खोया)
(5) When – (was found/lost) (समय जब पाया/खोया)
(6) Where – to contact (कहाँ पर सम्पर्क करें)
(7) Promise (if you can, in case of lost) वायदा, यदि आप जरूरी समझें (केवल खोने की स्थिति में) ।
A bag of blue colour containing some important documents was lost yesterday (July 10, 2015) somewhere in school library in the IV period. Finder is requested to deposit the same in school office or to the undersigned. Tea is promised. Deepak, XII A.
Required details :
एक Educational advertisement बनाने के लिए निम्नलिखित तथ्यों का ज्ञान आवश्यक है –
(1) Heading – इसकी Heading topic के अनुसार बदलती रहती है । सामान्य रूप से स्कूल का नाम ही Heading होता है।
(2) Name of the institution, course, duration, eligibility, last date for submitting the application, fee and the mode of payment, contact time if any with address. (संस्था का नाम, कोर्स, अवधि, शैक्षिक योग्यता, आवेदन करने की अंतिम तिथि, फीस तथा फीस जमा करने की विधि, सम्पर्क स्थान, समय तथा पता)।
Allen Coaching Institute, Jodhpur
Admission for fresh batches of C.A., P.O, P. C.S. & PMT begins from May 2nd, 20 – Prospectus and the admission forms are available at the centre between 9.00 a.m 1.00 p.m. from Monday to Saturday on payment of 1000 or download the form from our website www.allen.com. A few seats are available in the hostel. Ravi Sharma, Director
Recently you have started Yoga classes for women. Draft an advertisement for publication in a newspaper giving details.
Yoga classes for women have been started in Ram Niwas Hall of the town. Yogic exercises are taught practically by experts. Some time for meditation is also given. Timings from 6 am to 7.30 am. Contact-Savita Jain, Director, Yoga Classes, Pushkar.
To Let/Accomodation Wanted
Required Details :
एक Accommodation advertisement बनाने के लिए निम्नलिखित तथ्यों का ज्ञान आवश्यक है –
(1) Heading – To let/For sale/On rent/Available.
(2) Locality, number of rooms, area, rent or range, address and contact number, other facilities.
(किराये पर उठाने अथवा किराये पर लेने के लिए भवन का स्थान, कमरों की संख्या, क्षेत्रफल, किराया या सीमा, पता और सम्पर्क नम्बर, अन्य सुविधाएँ ।)
Available a well equipped newly constructed house with separate bathrooms, kitchen, three bed-rooms, situated in the posh colony of Manu Marg, Jaipur. Ring 1524630 or contact personally to C. P. Singh, 36A/43 Chand Pole, Jaipur.
You have a set of two bedrooms and a dining hall. You want to give it on rent to a transferable family only.
Available two bedrooms plus dining hall set located at 71/254 A, Patel Marg, Mansarovar only for transferable family. Separate kitchen and bathroom. 24 hrs water supply and car parking facility. Rent 7000/- excluding electricity and maintenance charges. Contact- Mahesh Mittal 15/351 C, Subhash Marg, Jaipur.
Required details :
Sale/Purchase Of Vehicle
Required details :
Sale/Purchase Of Property
Required details :
एक Sale/Purchase advertisement बनाने के लिए निम्नलिखित तथ्यों का ज्ञान आवश्यक है –
(1) Heading – Name of the thing, (जो वस्तु बेचना चाहते हो उसका नाम) Sale/Purchase.
(2) Terms and conditions, if any, cost, type, date, contact number and address, any other relevant details. (खरीदने या बेचने की शर्ते, यदि कोई हों, मूल्य, वस्तु का प्रकार, तारीख, सम्पर्क-नम्बर तथा पता, कोई अन्य उपयुक्त सूचनाएं)
Maruti 800 For Sale
Available for sale Maruti 800 with A. C. and gas-kit 2015 model, cream colour, in a very decent working condition with new tyres. Expected range of price ₹ 150000/- or negotiable. Interested parties may contact Amar Singh Meena,163 Adarsh Nagar, Churu or ring 1363427.
2. You are Harish/Harshita of 12, Seva Nagar, Pune. You want to sell your flat as you are shifting to another city for work. Draft a suitable advertisement to be published in “The Pune Times’ under the classified columns
Flat For Sale
A spacious, fully furnished 3 BHK flat with all modern amenities is available for sale in 12, Seva Nagar, Pune. Ground Floor, fully air-conditioned with power back-up & 24-hour water facility. Car parking available. Owner going to another city for work. Reasonable price. Contact – Harshita
3. You are working for an advertising agency. Draft an attractive advertisement for a company. which is launching a new toothpaste.
(g) Travel & Tours
Travel & Tours
(a) Package available
एक Travel and Tours column बनाने के लिए निम्न तथ्यों का ज्ञान आवश्यक है
(1) Heading-Name of the travel agency को लिखना चाहिए।
(2) Duration of tour, date of the tour, Package nature-Cost, Quality of Service, Address, Phone number, etc. का विवरण संक्षिप्त व स्पष्ट रूप से लिखा होना चाहिए।
Radhika Travels offers tour packages in India at reasonable rates. Kedarnath Dham Darshan ten days for ₹15,000/- Agra visit for 3 days costing only 18,000/- Lucknow visit 5 days for F 10,000/- Board and lodging are included in the charges. Special discounts for bookings done before 25 Feb, 20_ _ Hurry up to register your tour with us. Available email@example.com.
Some Examples of Classified Advertisements with Solution :
You are Shailendra, 25-C Scheme, Jaipur and wish to let out a small portion of your house. Draft an advertisement giving location, type of accommodation, rent expected, contact address, telephone number, etc.
You have constructed a new house. You want to let out a portion of that house. Write an advertisement to be published in the ‘To Let’ classified columns of a local newspaper.
To let : Available in 25-C Scheme, a small portion of my house on ground floor comprising of two rooms and a kitchen, separate and attached lat-bath 24 hrs water supply. Rent not less than 76000 per month excluding electricity and other charges. Interested parties may contact : Shailendra, 25-C Scheme, Jaipur or call on 1425768.
You have come on transfer to a new city. You need an accommodation with two rooms, separate latrine, bathroom, kitchen with a portico on ground floor on road side. Write an advertisement to be published in the local daily. (Portico = a roof that is supported by columns especially one that forms the entrance to a large building, खंभेदार छतवाला प्रवेशद्वार,ड्योढी)
Wanted: A two-room flat with separate latrine and bathroom, kitchen and portico on ground floor by the roadside in Jaswant Nagar, Baran. Contact, S. P. Gupta, Executive Engineer, P. W. D. Baran.
You are doing Ph.D. in Maths. You want to take up a part-time job in some coaching institute. Draft an advertisement to be placed in the Situation Wanted’ column of your local newspaper.
Situation Wanted : A young man M.Sc. (Maths) Ist class, doing Ph. D. with three years experience of teaching in Sharma Coaching, Kota, seeks part-time evening job for three or four hours in a coaching institute in Jaipur. Salary negotiable. Please contact R. K. Agarwal, 205, Pratap Nagar, Jaipur. Phone No. 6650405.
You want lady teachers for D. A. V. Public School, Jaipur. They should be M. A./ M.Sc. in
their subjects with first division, preferably trained. Draft an advertisement to be published in the local newspaper for walk-in interview. State date, time and venue for the interview.
Situation Vacant : Wanted lady teachers with M. A./M.Sc. first division in the following subjects, preferably trained and experienced. The number of vacancies is given against each subject. Salary according to Govt norms. Walk-in-interview with original and photocopy of certificates at D. A. V. Public School, Jaipur on 20 June 20__ at 10.00 a.m. English–2, Maths-1, Hindi-2, Physics – 1, History -1, Political Science – 1.
Draft an advertisement to seek a suitable match for your elder sister to be published in matrimonial columns of the newspaper.
Alliance : A Brahmin, Bhardwaj fair girl 28/5’5″, convent educated Ph.D. Maths working as a lecturer at M.S. College, Dungarpur seeks alliance from university lecturer, scientist, engineer, early decent marriage, subcaste no bar, send Bio-data, Horoscope, Photo, B 33/4, Ranjeet Nagar, Dungarpur.
You are looking for a one-room set on rent near your school. Write an advertisement giving essential details. Don’t forget to mention the amount of rent you are ready to pay.
Wanted : Wanted a one-room set with separate bathroom and kitchen near Government Senior Secondary School, Alwar for a student of class XII for about 1000/- per month. Contact| Ajay Kumar, XII B, Govt. Senior Sr. School, Alwar between 10 a.m. and 4 p. m.
You have been transferred to Jaipur from Mumbai. You want to sell your house in Mumbai along with furniture. Prepare an advertisement for it for a classified column in not more than 50 words.
For Sale : Available for sale a well furnished two BHK house on the first floor in excellent condition, fully air-conditioned, 24 hours water supply and power backup, gas supply through pipe line, space for car parking on ground floor, in Palm Beach in Navi Mumbai, ready to sale in 50 lakh or negotiable, interested party may contact – 987654321.
You want to purchase a flat with three rooms in Malviya Nagar, Jaipur. It should preferably be on the ground floor. You can pay upto
₹ 25 lac. Draft an advertisement giving details of your requirements.
Purchase: Wanted a ground floor, three room flat in good condition with portico and car parking facility roadside, in Malviya Nagar, Jaipur, upto ₹ 25 lac. Contact – Mohan Verma, 230, Tilak Nagar, Jaipur. Ph. 1687302.
Write an advertisement to be published in the matrimonial columns for seeking a bridegroom for a girl.
Wanted Bridegroom : Wanted handsome, Punjabi Khatri boy (age 22-24) self business or govt job, tall for homely beautiful Punjabi girl (age 20) graduate, slim, smart, computer knowledge, cooking expert. Advertisement only for better selection. Contact- Ashok Khatri 67/1 Punjabi Colony, New Delhi 110002 Ph. 14813809 firstname.lastname@example.org
Your parents and you are in search of a bride for your elder brother. Write an advertisement to get it published in the matrimonial columns of a newspaper.
Bride Wanted : Reputed affluent Brahmin family seeks very beautiful, fair, professionally qualified, good natured, homely girl for tall, handsome, vegetarian, non-smoker, Anshik-Manglik, 23/160 MBA from UK (full time), Area Manager, MNC Car Co., 12 lacs p.a. & residing in own flat at Mumbai, caste no bar. Send photo and biodata to: Box No – 72881 or E-Mail – email@example.com
D. K. International is looking for a receptionist for the school. Write an advertisement on behalf of the administrative officer in the classified columns of the local newspaper giving necessary details. Draft an advertisement.
The Principal Sunrise Globals School, Shimla requires a receptionist for her school. Draft a suitable advertisement stating necessary qualifications and a good command of spoken English. Attractive salary.
Situation Vacant For Receptionist : D. K. International School, Bharatpur seeks a smart female candidate with minimum 2-3 years of experience, graduated from a reputed university, must have excellent command over English and IT skills. The selected candidate will be responsible for handling the administrative work competently. Salary according to school norms. Walk-in-Interview on 25 March 20– between 10.00 am. and 4.00 pm. with orginal documents.
Sunrise Global School, Shimla seeks a smart lady receptionist, must be graduate with 2-3 years of experience, must have good command over English and IT skills, attractive salary. Walk-in-interview on 25 March 20_ _between 10:00 and 16:00 hrs in the Principal’s chamber.